In a Social Media World, Does the Mainstream Media Stand a Chance?Apr 19
Over the past several years, it’s been pretty clear that the mainstream media has fallen behind social media outlets when reporting the major stories of our time. It was Twitter, not the mainstream media, which first alerted people to the “Green Revolution” going on in Iran back in 2009. It was Twitter, not the mainstream media, that first knew about bombings in Boston during the city’s Boston Marathon. The list of examples goes on, and could be a post in and of itself, but the question becomes: Is the mainstream media still relevant in a connected world?
Perhaps the Best Answer Lies in Context and Resources
The media has changed in recent years, relying on less of its own on-location reporting and more on putting the reporting of individuals into a larger context. That might best be described as the industry’s adaptation to a world full of social networking sits like Facebook, Instagram, Twitter, and the Vine. Reporters now have the ability to “outsource” their images, videos, and even live reporting, to these tools.
Instead of going to the field to observe the action, they sit in their studios and offer historical context, political insights, and other nuggets of information that make the news more relevant to viewers and more approachable to those who are unfamiliar.
The Media Isn’t Going Anywhere, But Coverage is Changing
Coverage will continue to evolve into something that is more communal, more social, and more centered on those who are living the stories as they unfold. It’s not a bad thing. Instead, it takes the stories out of the newsroom and out of the stuffy suits, and puts them right into viewers’ hands.